Every great idea starts with a Eureka moment and mine came whilst reading about Salvatore Ferragamo and his quest for perfectly comfortable shoes - even when wearing high heels.
I was delighted to learn that we share the same birthday!
It is all to do with the inverted pendulum of the arch. The concept is simple but the technical information, in my experience tends to confuse matters so put them in your shoes and let the magic begin!
The biomechanics and how they work includes letting the arch have the space it needs to work, timing, sway, central band mechanics and moments of force! All of which is nothing as to how they make your feet feel. the "magic" is the transfer of weight from the ball of your foot to the back of the foot.
And the Holy Grail of orthotics - they actually fit into our shoes of our choice with our feet. Lots of professionals can make you a huge insole that does all sorts of clever things but the challenge is then to find a shoe to actually put it and your feet in. Moon boots are not for every day use in my experience!
Featured in the Daily Mail and Marie Claire
I would love to hear how you benefit from them.